The True Cost of a Free Website
"You get what you pay for" is one of those sayings everyone seems to be familiar with. The idea is that you'll get value if you pay for something - and if you get it for free, don't expect much. We all know this to be true. So, why is it that business owners seem to be more than happy to
The Best PPC Agency can’t help a crappy website
Is your Website wasting your PPC Spend? When properly planned and executed, Pay-per-Click ads are a great way to increase your ticket sales and increase the brand awareness surrounding your Tour or Activity Company. Many people, when considering the success of their Pay-per-Click campaigns focus on only the numbers which Google Ads (or whoever else) shows them. However, when you're gauging
Increase your sales with Abandoned Shopping Cart Recovery
When we talk to Tour and Activity companies, one theme which comes up, again and again, is 'How can I increase the number of tickets I sell? How can I increase my revenue?" There are many answers to this question. Many of them require you to put in work. Marketing, advertising, social media marketing, etc. However, one very simple way
Common mistakes Tour Companies make while blogging
Don't make these common mistakes when blogging for your Tour Company As a Tour or Activity Company, you're in a great position to always have content to put out. There are so many stories which you can be telling. As a matter of fact, we encourage all of our clients to have a blog or some other means of putting out
Is PPC wasting your Tour Company’s money?
When we’re talking to people in the tour and activity industry we often hear something like ‘We tried Adwords and it didn’t work for us.’ Well, I don’t know if it will make you feel better or not, but….you’re not alone. The reality is that Adwords (Google Ads) ARE a great way to quickly increase the number of guests you have. You may just need
Why your Tour Company needs a blog
Tour and Activity Companies are in a great position to be creating content. After all, for most of us, telling stories is what we do for a living! So, creating content to help tell the stories of your company, your locations, or what you do should be easy to do. For most companies, starting a Blog is a great first step