If you’re looking for a great long-term growth strategy, SEO should be part of your foundation.
Search Engine Optimization (SEO) is one of the great mysteries of the (marketing) World. Everyone wants to pretend that they are experts, knowing exactly what it is that Google and other search engines need to rank your website higher. Even more audacious (frauds) Agencies will promise you instant results, with your website sky-rocketing to the top of the search engine results! None of this could be further from the truth.
SEO is a great long term strategy to help improve your revenue and brand awareness. While very powerful when managed by the right team (us), it does take time to see results from a great SEO strategy.
Here at GoDo, we only work with Tour and Activity companies. We have the industry knowledge and experience, specific to the Tourism industry, which allows us to produce better results than a ‘General’ SEO Agency. Contact us today to learn more.
The making of a great SEO strategy
GoDo has very specific experience in the Tour and Activity industries when it comes to SEO. This gives our clients a huge leg up over their competitors who may work with a ‘General’ SEO Agency.
There are many factors that go into crafting a great SEO plan for a company. This is why your best bet is to contact us and allow us to provide you with a free SEO Consultation, which will help show us what kind of help you need to rank higher.
The tour and activity market is becoming more and more competitive every day. Now, you don’t only have to compete with your competitors – but you also have to go toe-to-toe with industry giants like TripAdvisor, when it comes to who’s website is ranked higher. Allow us to save you a ton of headaches, time, and frustration.
SEO combines may different skillsets and techniques to try and rank your website higher. And of course, you want that! A higher ranking in the search engine result pages (SERPs) will bring you more traffic, more potential guests, and more revenue.
With more and more people waiting until they’re in the destination (in your city) to purchase tickets, Local SEO is becoming more important all of the time.
Some of you may have noticed that your search results are different depending on where you’re located. You may also see ‘Local Packs’ in Google, which is that block of companies before the organic results – usually limited to 3 companies. These are highly coveted positions and worth fighting for.
Here at GoDo, we’ll ensure that you are found by people looking to buy tickets when they’re in your city. We’ll make sure your Google my Business page is top-notch, optimized to rank high and convert potential customers.
What problems can SEO solve for you and your company?
Your revenue is down, or not where you need it to be
Are you tired of your company not making as much revenue as possible? Are you not ranked in the top 3 spots on Google? Well, there is your problem and your answer. GoDo is highly skilled at getting your website to rank higher. A higher ranking means more traffic and leads, which leads to more revenue. The process is complicated, but the answer is simple. You need SEO.
Nobody knows who your company is
Brand recognition is vital to the success of any business. If people don’t even know you exist, how are they going to book a tour or activity with you? They won’t. By ranking higher for the search terms that your potential guests are looking for, they’ll see your company and know you exist. This leads to more revenue and even more repeat guests.
You’re getting the bulk your ticket sales from resellers or OTAs
We find many Tour and Activity companies in this position. And it isn’t a fun position to be in. After all, who wants to keep paying a commission of 20-30% or more, when you could be receiving 100% of the ticket price when the guest books with you directly? By working with GoDo we can position your website in a place where people find it and buy directly from you – earning you the full ticket price.
Does your Tour or Activity company need an SEO Agency?
First, start off by asking yourself an honest question:
Do you have the time and the knowledge to plan and execute an SEO plan that is going to benefit your company?
We find that most people, while wanting to do the work, simply do not have the time or the skillsets to do SEO properly. Don’t take that personally! SEO is a complicated beast with a lot of moving parts and a constantly moving goal post.
Do you truly know SEO inside and out?
Probably not. And that is okay. You are a Tour Operator, you run your Activity company. You shouldn’t be expected to perform SEO at a professional level. If you think ‘keywords’ as the first thought that comes to your mind when someone says ‘SEO’, you probably need help.
SEO is constantly changing. Now, you need to add in Local SEO, keep up with Google’s constant algorithm changes, or a multitude of knowledge just to simply keep up. Our SEO professionals live and breath SEO. Working with a company like GoDo is guaranteed to get you the results your business needs. Trying to keep up with the latest developments in SEO, with the limited time you have, is impractical. That brings us to:
Do you have the time to implement SEO?
As a business owner and a human, you only have so many hours in any given day. Is your time better spent learning SEO so you can avoid paying a professional? Or would that time be better spent working on your business – earning yourself more money than you would have saved by doing SEO yourself?
To plan and execute a successful SEO Campain you need 100% dedication, of learning and time. If you’re focused on running and growing your Tour or Activity company (you should be) being able to be successful with SEO will almost be impossible.